In my 25 years I have seen visual aid concept has not changed in pharma marketing is mostly in the form of folder. However some companies give handouts in the form of literatures. Some companies have started presentation on Laptop. However basic principle remains same since last many years.
Visual aid presentation starts with a concept of nice theme with a creative visuals associated with some good by lines co-relating to the product features.
Therefore, creative themes in visual aid is unique attention getter concept which displayed in opening of the product visual aid.
The concept of visual aid to create a visual impact. Since percentage of retention of sight (seeing) is 78% to 87% where as Hearing is 8% Touch 3% Smell 3% and Taste 1-2% hence when doctor looks at the byline, picture, and text the retention of the product information is much higher. VAF (visual aid folder) is prepared by concerned product managers or Marketing Managers by giving lot of creative thoughts and art work design with good colour combination. Lot of effort has been made to prepare it. You have to understand, recite and rehearse to make a perfect presentation in the doctor’s chamber.
Visual aid consists of each product having 2 pages. 1st page “attention getter” second page consists of sales message, patient benefits, dosage and prescribing information.
At Dezain Hut, we design unique concept theme for each brand visual aid. We are specialized in designing unique creative graphics to ensure strong brand recall.