LBLs are the promotional materials containing brief story of product mainly highlighting brand name, tag line and benefits of the product over competitor’s product. Sometimes detailed information including clinical data is also incorporated for new product which has been introduced first time in market. After detailing the product LBL is to be left to the doctor’s. Objective of preparing LBLs is to remind further to the doctor about company’s brand till the next call made by medical representatives.
Some error has occured.