Packaging includes the activities of designing and producing the container for a product. The container is called the package, and it might include up to three levels of material. Primary packaging refers to the container which is in direct contact with product whereas secondary packaging refers to the container which holds the primary package. There...Read More

In my 25 years I have seen visual aid concept has not changed in pharma marketing is mostly in the form of folder.  However some companies give handouts in the form of literatures.  Some companies have started presentation on Laptop.  However basic principle remains same since last many years. Visual aid presentation starts with a...Read More

A skyscraper ad is a vertical thin – tall banner which appears in a website or social media sites. In fact, Skyscraper ad is one of digital advertising terms. Sizes of Skyscraper ad Skyscraper ads are 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). Most common Skyscraper size – 160 x...Read More